Property developer, UEM Sunrise Bhd has won the Digital – Real Estate trophy at the recently concluded Malaysia Technology Excellence Awards 2020 for its hUb Prop app.
Their win marks the first for any property developer in the history of Malaysia Technology Excellence Awards.
The award was organised by Singapore Business Review and held via video conferencing throughout the month of September. Now in its second year, the awards event pays tribute to game-changer enterprises that take the leap and take the lead in engineering trendsetting projects, virtual services, reconstructed strategies, and technological innovations.
UEM Sunrise incubation digital director Hasniza Mohamed said, “To be recognised for this award is truly gratifying. Our inspiration in UEM Sunrise is to set the bar for the digital property industry. We have and continue dedicating significant time to digitalisation and innovation, and we have numerous initiatives in the pipeline to ensure that the hUb platform goes from strength to strength”.
Back in June 2019, UEM Sunrise unveiled a digital mobile app called hUb (since rebranded to hUb Prop) to cater to their loyal customers, Trésorians, and future home buyers as part of the Company’s effort to enhance its customers’ experience, embrace innovation and digitisation to stay relevant in the market with their ‘go digital-journey’.
UEM Sunrise will also be unveiling a new phase of its digital journey in October, expanding its digital offerings for the convenience of its treasured customers as well as the public.
This year’s nominations were evaluated by a panel consisting of Justin Ong, Partner and FSI Financial and Regulatory Risk Leader at Deloitte Asia Pacific; Alvin SH Gan, Executive Director, Partner, Head of IT-enabled Transformation (ITeT) at KPMG Malaysia; Hari Iyer, Executive Director, Advisory at BDO Kuala Lumpur; Michael Lim Jr, Managing Director at Crowe Growth Consulting Sdn Bhd; Jade Leong, Partner, Advisory at Ernst & Young Advisory Services Sdn Bhd.